Senior Consumer Marketing Manager

Job Description

Requirements

• University Degree in Marketing or a relevant field. A Master's Degree in Marketing or Business is a plus. 8 years of relevant experience with at least 5 years in a managerial position in an FMCG or telecommunications organisation in a multinational environment. Strong knowledge of Marketing Concepts and Consumer Marketing. Commercial and financial acumen. Expertise in Loyalty & Retention Management, Project Management, Vendor Management, and Stakeholder Management. Knowledge of Digital Marketing and Agile Methodology. Proficient in Microsoft Office Suite.

Responsibilities

• Develop and implement identified consumer segment strategy and long-term objectives. Understand targeted consumers' current and emerging needs, monitor the competitive landscape, and balance segment offerings for key market segments (Digital 1st, HVC, Youth, and Mass market).
• Generate segment performance management reports in coordination with Business Intelligence, Insights and Analytics teams to inform decision making.
• Validate all targeted consumer propositions and define their value while ensuring margin protection and driving scale.
• Oversee development and implementation of insight-based loyalty and retention interventions and programmes, ensuring end-to-end superior and differentiated customer experience.
• Liaise with peers in Techno Commercial roles (IS Data & Device, Sales, Digital and CeX) to define and deliver robust device strategies within all targeted segments for sustained acquisition and retention schemes.
• Manage core Consumer Segments Team and monitor overall market performance with weekly tracking of ongoing initiatives and pricing quick wins.
• Ensure strategies for International Business and Partnerships are developed and implemented. Manage roaming propositions to deliver customer satisfaction and optimal revenue generation.
• Collaborate with other business units in strategy development and execution of commercial plans to improve efficiency and leverage new cross-functional opportunities in product and process innovation especially within Digital, Fintech and Home spaces.