Growth Marketing Manager

Softlab Digital is hiring a Growth Marketing Manager to scale SmartMeal and other platforms. Own end-to-end growth across social, paid ads, SEO, and CRO. You will be responsible for driving downloads, subscriptions, and retention using data-driven strategies and hands-on execution. This is an immediate start remote position in the IT & Telecoms industry. Salary: NGN 250,000 - 400,000 per month. User Acquisition (Primary Focus): Plan and execute paid campaigns on Meta (Facebook & Instagram), TikTok and Google Ads (UAC/App campaigns). Optimize campaigns for installs (CPI) and conversions (subscriptions). Continuously test creatives, audiences, and messaging. Social Media Growth: Manage and grow SmartMeal's presence on Instagram, TikTok and YouTube Shorts. SEO & Website Growth: Optimise the website for organic traffic through keyword research (nutrition, recipes, health) and on-page SEO. App Store Optimisation (ASO): Optimise App Store & Google Play listings for keywords, screenshots, and descriptions. Improve conversion rate from store visitors to installs. Conversion & Funnel Optimisation: Analyse the full funnel from Ad to App Store to Install to Subscription. Analytics & Reporting: Track and report on CAC (Customer Acquisition Cost), CPI (Cost per Install), conversion rates and retention (DAU/MAU). Use tools like Firebase/GA4, Meta Ads Manager, App Store Connect/Play Console. A minimum of 3 years in a related field. A minimum of a degree. Growth marketing and performance marketing skills. User Acquisition expertise. App Store Optimization (ASO) knowledge. Data Analytics proficiency. Content strategy skills. Mobile App marketing skills. Subscription marketing experience.