Manager - Customer Value Management Commercial.Marketing

Job Description

Requirements

• Education:
• Bachelor's or Master's degree in marketing, Information Technology or Statistics, Sales, Economics
• Commercial & Analytics experience and understanding (Ability to deliver commercial value)
• Fluent in French and English
• Experience:
• Minimum 3 years' Experience in market basket Analysis, Value management or customer Lifecycle management and Customer Loyalty management
• CVM (Customer Value Management), Knowledge of Consumer Analytics and segmentation
• Knowledge in Base Management and Go To Market
• Contextual Marketing and Campaign Management
• Project Management experience
• Digital Marketing
• Campaign Management
• At least 2 years Marketing or Sales experience
• Telecommunication experience is an added advantage
• Knowledge of Pricing methodology, pricing sensitivity, marginal analysis & cost analysis
• Artificial Intelligence
• Customer Analytics and CRM
• SAS/R/Python advanced analytics
• Customer Lifecycle Management
• Customer Marketing segmentation
• Business Intelligence & Reporting
• Pricing
• Product Development knowledge
• Financial modeling in Excel
• Competencies & Functional Knowledge:
• Statistical modeling and multivariate analysis
• Contextual Marketing
• Digital Marketing
• Marketing Analytics & Segmentation
• Campaign Management
• Product Development
• Customer Lifecycle Management
• Business Performance & Forecasting
• Reporting and performance analysis
• Project management
• Skills:
• Ability to drive several CVM campaigns in parallel
• Organizational and coordination skills
• Excellent Analytical skills, data-driven mindset
• Task orientated with attention to detail
• Business and Strategic acumen
• Time management and ability to prioritize
• Advanced use of MS Office tools especially MS Excel

Responsibilities

• Develop Governance around CVM in terms of analytics and Opportunity assessment leveraging on Data Insights and Analysis
• Develop Campaigns Orchestration model and Campaign performance and impact assessment
• Lead the Customer life cycle process at MTN Cameroon
• Develop models to understand the effect of marketing and competitor actions upon each micro segment
• Conduct analysis for customer behavior and profiling to identify the right campaign for the right segment and micro segment
• Provide in-MTNC assistance to both segments (Business and Consumer) in terms of Business Intelligence activities
• Support both segments by adopting a segmented approach for any business issue that might have an impact on revenue
• Support both segments building and animating micro-segments
• Support both segments analyzing the performance and profile of the segments identified and proposing corrective actions
• Review industry good practices in terms of Datamining and Business Intelligence globally
• Implementation of Customer Value Management campaigns (Cross-Sell/Upsell, Retention, Win Back)
• Implementation of Customer education & Customer Journey campaigns
• Implement and support initiatives to increase value, reduce churn and increase loyalty
• Monitoring and reporting on campaign impact and performance
• Lead the implementation of the CVM roadmap and process
• Implement the campaign marketing functional paradigm (campaign planning, design, testing, execution, offer management, promotion history, contact management, response tracking and reporting)
• Drive development of predictive models (Churn Prediction model, Next Best Action model, Market Basket analysis)
• Designing and developing analytical models and their optimization
• Build business cases for new developments and promotional CVM campaign portfolios
• Drive analytics for new promotions and campaigns to change current behaviour by ensuring usage uplift and upgrading packages
• Track CVM activities performance & execution on daily basis against roadmap
• Cooperate with key stakeholders to find the best way of increasing customer value via base campaigns
• Find innovative ways of offers and execution and proactively develop initiatives to close gaps against plan
• Maintain campaign calendar reflecting phasing of prioritized campaigns throughout the year
• Develop and maintain a dashboard linking customer lifecycle stage and campaigns performance to overall revenues
• Design and plan the CVM strategy with revenue enhancement objectives and KPIs
• Design a campaign communication framework leveraging on direct channels
• Ensure campaigns are tested before go live, identify learnings and improve
• Design Revenue stimulation, Retention and Loyalty coordinated strategies