Manager, Senior, Marketing, Personal & Private Banking

Job Description

Requirements

• Advanced In-depth knowledge of marketing technology. The need to be digitally savvy, especially with regards to digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system
• The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in country according to global trends. Understanding key target audiences to make key strategic recommendations.